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Genpact Industrialization of Analytics
By Aditi Bhat
How often does it happen to you that you check out a pair of sunglasses on an e-commerce site and find them popping–up all over your social media pages till you actually buy them? This is the power of data science!
Healthcare organisations constantly analyse the correlation between temperature and climate to predict future epidemic outbreaks. That’s the power of data science too.
Among the major global companies making a huge difference in the world of data analytics is Genpact. The analytics team at Genpact comprising of experienced data scientists and statisticians pulls out the most relevant data from varied sources like market information and social media to present predictive insights. Data analysis is not restricted to just a few industries or domains, but is applicable almost everywhere. Here are a few of them making the most of Genpact’s ‘Industrialization of Analytics’ as they like to call it!
Consumer Goods and Retail Industry
How often have you paid extra charges for getting home in a cab on a rainy evening? Your cab provider is not being greedy there. He/She is only making the most of all the information he/she has gathered about your commuting habits.
The focus of consumer goods and retail industry is on finding out what influences customer choice, attitude and how their brand affects their consumers. That’s when Genpact’s analytics solutions comes into picture. Genpact recently helped one of its UK-based retailers in boosting its online sale by up to 20%. The company did so by outlining the client’s visibility on mobile platforms. It also created a strategy for offering its several mobile applications.
Have you ever wondered why banks take a long time in issuing mortgages? Bankers have to track the credit score of the applicant, analyse his/her ability to repay the loan and what not before sanctioning the loan. However, the use of data analytics has simplified the process to a large extent. Similarly, fraud detection was a nuisance for the banking sector even a few years ago. However, predictive analysis is helping the industry keep a tab on that as well.
Genpact’s industrial analytics consulting service has been assisting banks in streamlining their processes while leveraging the technology. Right from using internal as well as external data for developing personalised products/service to retaining customers with the help of these products, Genpact’s analytical tools are designed to take care of it all.
Healthcare and Life Sciences
The healthcare industry has experienced a drastic and quick growth in the past few years. Patient information has become the basis of studying the changing healthcare patterns and trends. What do you think made it possible? Yes, it is predictive analytics yet again!
Life Sciences is a complex field. Genpact’s data insights have been helping industry leaders in not just predicting market changes, but also in adapting to them. One of Genpact’s healthcare clients used the company’s data analytics solutions to increase its patient loyalty, with an active customer rate of 92% per week. The predictive analysis offered by Genpact helped the healthcare organisation in reducing its turn-around time in improving its patient care while encouraging doctors in providing treatment recommendations in real-time.
Industrial Manufacturing & Technical Services
The cut-throat competition in the manufacturing industry is driving several manufacturers in relying on big data for improving their performance. Whether it is understanding the requirements of their target market before launching a new product or improving their interaction with their suppliers, data science has an impact on most of their operations. Predictive analysis has been offering greater insights to manufacturers, thereby boosting their market performance.
Did you know that Genpact assisted an international chemical company in boosting its working capital to approximately 30% by increasing its investor visibility? That’s the Genpact impact! Genpact’s data analytics service provides a cost-effective solution offering results by relying on a targeted approach while making the most of the available tools and resources.
Other areas where Genpact’s analytics services can be used include inventory optimisation, media monitoring and measurement, logistics analytics and research services. Genpact’s industrialization of analytics has been strengthening the market standing of global companies from various industries with its data-backed insights and this is just the beginning!
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