5 Brands that Scored a Goal with their Incredible FIFA Campaigns!
By Aditi Bhat
India is witnessing a football revolution and brands don’t want to miss out on any chance to capitalize on the same. With the on-going 2018 FIFA World Cup, viewership stats are soaring through the roof, which is why brands love it all the more.
Whichever medium you choose, be it an app on your mobile phone, YouTube, Instagram or Facebook, you are sure to be greeted by ads connected to the FIFA World Cup. With so many ads bombarding you every minute, it is natural to get immune to them. Only those brands that can get their digital marketing strategy right manage to catch your attention.
Here are five such brands that are killing it with their online FIFA World Cup campaigns:
Sony Liv - #SingForFootball
Long after the FIFA World Cup is over, fans keep reminiscing the anthems. Sony Liv wants to capture this emotion and is out with a digital marketing campaign called #SingForFootball. This campaign invites fans to create their very own World Cup anthem.
The campaign is drawing in a lot of fans and keeping them engaged. It received over thousands of entries. This is a key lesson that every digital marketing course will teach you – engagement is one of the most important factors when it comes to digital marketing.
VIVO - #PassTheSwag
VIVO, one of India’s top smartphone brands, has come up with a unique way to keep fans engaged. It is calling out the fans to dance on FIFA’s official anthem Live It Up by Nicky Jam, Will Smith, and Era Istrefi and share their own videos by using #PassTheSwag on social media.
How does it align with VIVO’s brand image? Vivo smartphones are all about crisp sound quality, superior picture and video quality, and technology. They want users to create entertaining experiences by combining these.
Amul has been one of India’s most important brands. It has provided livelihood to millions, and is literally the reason why so many people drink pure milk. Amul has created a brand based on a quirky, humorous take on contemporary issues.
During this edition of the World Cup, Amul continued to entertain users across the web with its innovative creatives. Digital marketing 101 – regardless of the event, keep your brand personality consistent.
HDFC Bank has given the word ‘goal’ several new dimensions. Goal resonates with FIFA World Cup, and HDFC has connected it wonderfully with Food Goals, Travel Goals, Financial Goals etc.
HDFC is promoting its forex and international card services for Indians traveling to Russia for the FIFA World Cup. This engaging and well-thought out campaign is running successfully.
Vodafone - #GetSetGo
When every top Indian brand is trying to pull in more and more customers, how can Vodafone stay behind? After all, it is one of the most well marketed brands in India. Vodafone is giving its customers a chance to win iPad mini by playing games on MyVodafone app. What’s more, you score goals with every transaction. The one with the highest points will get a travel voucher worth Rs. 1 lakh!
The FIFA World Cup is watched by billions of fans all over, and so it becomes an event that digital marketers just can’t miss out on. Right from the biggest brands to the local brands, everyone jumps on the World Cup bandwagon to promote their offerings. These ads are innovative and of course, provide a relevant connect to the audience.
If you too are a digital marketer who is a football enthusiast, you can bring your ideas to the fore by taking up a digital marketing course, which can help you understand the dynamics of the field!